Jim Herrick – Head Coach and Owner

Jim Herrick runs Athletic Revolution programs out of his Power Source Training Center facility in Leominster, MA.   Jim is certified through the IYCA as a Youth Speed & Agility Specialist (Level 2) and Youth Fitness Specialist (Level 1).  He’s also a Certified Strength & Conditioning Specialist (National Strength & Conditioning Association) and Performance Enhancement Specialist (National Academy of Sports Medicine).

Jim’s passion to help athletes reach their long-term goals first took him to St Bernard’s high school, where he spent seven years helping their football players train throughout the off-season.   He then went on to Cushing Academy, where he was given the opportunity to work with their nationally ranked boys and girls ice hockey teams.  As the years went by, Jim became began helping athletes from almost all the Cushing sports teams in some way.

Believing that younger athletes need a facility that caters specifically to their unique age and sports-related needs,  Jim opened his Leominster facility in September 2010.    Just one year later, in September of 2011,  he joined forces with the Athletic Revolution family to become its 33rd franchise location.

The AR partnership grew out of a critical philosophical similarity that both organizations have – build a child’s confidence and habits just as much as you build their physical skills.  Jim believes strongly that young athletes need to develop a great work ethic, an ability to focus on details, and a true dedication to their development if they are to achieve long-term success.    They also need plenty of positive attention, guidance, and encouragement from their coaches so they can train in an uplifting and motivating atmosphere.

This approach has helped develop many of the best athletes to come out of our region over the last 10 years.  Some of Jim’s former and current members play in the NFL, NHL, and MLS, or participated in the Olympic Games.  Dozens of others have gone on to receive Division I college scholarships in their chosen sports (for ice hockey, football, basketball, track, field hockey, baseball, and soccer).

Despite graduating from Worcester Polytechnic Institute with a bachelor’s degree in Structural Engineering, Jim immediately turned his career focus to coaching.  Before starting at St. Bernard’s, he completed an internship at MVP Sports Center in Anaheim, CA where he learned many cutting-edge training protocols that were way ahead of their time.

Jim’s focus today is on providing the best opportunities for kids -athletes and non-athletes – in the Leominster community and its surrounding towns to build their self-confidence, health, and athletic abilities.  His vision of creating a powerful force for our region’s youth is becoming a reality as more and more athletes choose Athletic Revolution Leominster as their training home.

Chris Lounsbury – Assistant Coach

Chris started with us as an intern in the Fall of 2012, and immediately began to show a strong ability to build connections with many of our athletes.  No matter what age or background, he got to know each individual and took the time to begin building a positive bond.

Upon graduation from Fitchburg State University in December of 2012 with a  degree in Exercise Science, Chris was hired to become an assistant coach with us.  And since that time he has grown significantly in his role.

Equipped with a strong work ethic, approachable personality, and a knowledge base that is expanding all the time, Chris has become a key member of our youth training staff.

An active fitness enthusiast and basketball fan, Chris is always ready to talk about his Boston Celtics and their chances of winning another championship.


Christian Oliver – Assistant Coach/Administrative Assistant

Having been with us since the day we opened in 2010, Christian has played a key role in helping to build the strong community atmosphere we have achieved.

Despite being young for an assistant coach, his ability to build connections and help many of our kids is undeniable.  Many times Christian has taken nervous first-time participants through their initial workout and not only made them feel at home, but got them so excited to be a part of our program that parents have come back raving about his impact on their child.

Christian is always (and I mean ALWAYS) ready to strike up a conversation or lend a hand to athletes who need it.  His easy-going and fun-loving personality has made him a very important part of our staff.  Christian will graduate in the spring of 2014 from Leominster High School, and will soon work to become a certified Amp Surf Instructor, helping disabled people learn to surf.


Jeff Flowers - Assistant Coach

We are fortunate to have one of the top local sports coaches and youth mentors working with us part-time.  Jeff has coached football, baseball and basketball in Leominster and other surrounding communities for over 30 years.

In that time he has positively impacted the lives of thousands of kids, many of whom still fondly remember their time playing for him decades ago.  ‘Coach Flowers’ is a legendary name for those who grew up playing sports around here during the 80′s and 90′s.

As upbeat and energetic as any coach you’ll ever meet, Jeff works with us on a very part-time basis.  Most of the week he works as a supervisor for JobCorps in Ayer, MA.